Ernie Ball Scion Tour Takes to the Streets this Summer

San Luis Obispo, CA (July 8, 2005) ? The Ernie Ball team takes to the streets of America once again with their summer Scion Tour, a one-of-a-kind road tour of music dealers that also incorporates the great sights of America. Beginning on August 1, the bold traveling billboard will traverse through Northern California to Seattle, eastward to Milwaukee and then back to Indio, CA.


"Last year the response was very positive from the dealers we visited,? said Evan Ball of the Ernie Ball Company. ?Plus, we had a lot of demand from dealers that we couldn't reach on last year's tour, so we decided to bring the Scion back again -- this year targeting a new portion of the country."


During the tour, Team EB will exhibit Music Man instruments and touch base with about 150 dealers, in addition to visiting some of America?s most unique tourist attractions, including the National Yo-Yo Museum, the world?s largest egg, and Mt. Rushmore to name a few.


Daily updates and photos will be posted online at www.ernieball.com/scion. Last summer the tour clocked in 20,000+ miles across America. "The tour was very successful,? continued Ball. ?Along with the personal contacts we made, and many double takes at our strange looking car, it was great to integrate pictures of our dealers and their stores on the Ernie Ball website."


Ernie Ball picked the Scion for its unique appearance and have outfitted it with custom graphics from its award-winning art department.

Ernie Ball is a leading innovator of guitar strings. The company was the first to offer rock strings with the introduction of Slinkys, and further revolutionized the market by offering guitarists Custom-Gauge® single strings. Ernie Ball also produces Music Man® guitars and basses, volume pedals and other accessories. Strings and accessories are available in more than 5,500 music stores throughout the U.S. and in 75 countries. For more information, contact the Ernie Ball Company at (805) 544-7726, or visit their website at .

These products are Ernie Ball trademarks registered in the USA and many foreign countries:

ERNIE BALL®     CUSTOM GAUGE®     SLINKY®     EARTHWOOD®
MUSICMAN®
STINGRAY®     SILHOUETTE®     AXIS®
STERLING®     4+2®     3+1®

Trademark ownership is indicated by the symbol ®, however, for the sake of brevity it is omitted during the story.

Contact:
Evan Ball
Ernie Ball, Inc.
(800) 543-2255

Media Contact:
Keith Negrin
MORSEKODE
(952) 853-9555