News
December 19, 2008
Ernie Ball Proudly Adds Titanium Reinforced Phosphor Bronze Acoustic Sets to Their Coated Slinky Line!
COACHELLA, Calif. (December 19, 2008) - Ernie Ball is proud to announce the addition of four new phosphor bronze acoustic sets to their line of coated Slinkys. Continuing the 45-year tradition of providing musicians the necessary tools to express themselves, Ernie Ball has once again surpassed all expectations. Featuring the finest and freshest raw materials, their phosphor bronze wrap wire provides a rich, warm tone with excellent clarity. Which has garnered the attention and quickly become the string of choice for many of todays top acoustic artists including John Mayer and The Eagles. Officially being launched at the 2008 Winter NAMM Show, the new Ernie Ball Titanium Reinforced Coated Phosphor Bronze Acoustic Slinkys combine the latest technological advances in string manufacturing! All wound strings are treated with a micro-thin layer of an exclusive enamel that prevents decay and corrosion up to five times more than uncoated sets! In addition to treating the wound strings, Ernie Ball has taken it a step further by reinforcing the plain strings with a patented winding of titanium wire. Titanium's inherent strength prevents string breakage, string slippage, and is proven to keep strings in tune better than conventional plain strings. Ernie Ball Coated Phosphor Bronze Acoustic Slinkys maintain the feel and sound of uncoated sets, combining the added protection with the vibrant tone Ernie Ball customers have relied on for over five decades!
Ernie Ball is a leading innovator of guitar strings. The company was the first to offer rock strings with the introduction of Slinkys, and further revolutionized the market by offering guitarists Custom-Gauge® single strings. Ernie Ball also produces Music Man® guitars and basses, volume pedals and other accessories. Strings and accessories are available in more than 5,500 music stores throughout the U.S. and in 75 countries. For more information, contact the Ernie Ball Company at (805) 544-7726.
These products are Ernie Ball trademarks registered in the USA and many foreign countries:
ERNIE BALL® CUSTOM GAUGE® SLINKY® EARTHWOOD®
MUSICMAN®
STINGRAY® SILHOUETTE® AXIS®
STERLING® 4+2® 3+1®
Trademark ownership is indicated by the symbol ®, however, for the sake of brevity it is omitted during the story.
Contact:
Brian Ball
Ernie Ball, Inc.
(760) 775-4222
Media Contact:
Kevin Scoles
Ernie Ball, Inc.
(760) 775-4222
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