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important moments from our 50 year history

1967

Jimi Hendrix, unknown in the US at the time, heads to England to form a rock group.  Among many...

Late 70's

Sterling Ball and Dan Norton at the NAMM booth in Chicago....

1983

Groundbreaking for the Music Man factory in San Luis Obispo, CA...

Late 80's

Steve Morse, Sterling Ball, David Ball, and Tommy Walker jamming at a NAMM show. ...

2012

Engineered to maximize output and clarity, Ernie Ball Cobalt Slinky Guitar Strings are the latest in...